Case Study: Portakabin achieves 120% ROI increase with Web Insights

1,100 MQLs, 120% Increase in ROI

Portakabin, a long-established provider of buildings for hire and sale, refurbished buildings, and construction site accommodation, needed a better way to track website activity and turn visitor data into actionable insight across multiple divisions and regions. Working with Web Insights, the company looked for a solution that could support real-time reporting, improve lead intelligence, and scale with its growing international footprint.

Web Insights implemented its website visitor automation solution across Portakabin’s UK operations and later rolled it out to six global locations. The result was seamless tracking, tailored training for stakeholders, and stronger reporting capabilities, helping Portakabin generate 1,100 marketing qualified leads and achieve a 120% increase in ROI.

Portakabin

Annabel Saunders

Commercial Implementation Manager