Case Study: Total achieves a global Web-to-Store strategy with Web Geo Services and Google Maps Platform

Total centralizes 1,000+ maps into one platform with Web Geo Services

Web Geo Services partnered with Total, a global multi-energy leader, to address the challenge of managing a fragmented digital mapping strategy. Total needed to consolidate over 1,000 disparate maps for its 200,000 points of sale into a single, unified platform to provide a consistent customer experience across mobile and desktop for its 194 global websites.

The solution from Web Geo Services involved developing a serverless Web-to-Store engine using Google Maps Platform and Google Cloud Platform. This centralized system replaced the numerous local maps, drastically reducing maintenance costs and improving performance with faster loading times. The project achieved a 1000 to 1 reduction in the number of maps needing maintenance, providing Total with a scalable, real-time view of its entire global network.

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