Case Study: PropertyPal modernizes property search and boosts user engagement with Web Geo Services and Google Maps Platform

PropertyPal gains ground at fast pace in Northern Ireland with Google Maps Platform

PropertyPal, a leading real estate portal in Northern Ireland, sought to solidify its position as the #1 property technology provider and set a new standard for digital user experiences. To outpace competitors and expand its market share, the company needed to modernize its platform with high-performance, accurate search tools. They partnered with vendor Web Geo Services to integrate Google Maps Platform solutions, including the Maps Geocoding API, Maps Street View API, and Maps Places API.

Web Geo Services implemented a comprehensive mapping solution that included pinpointing listing locations from automated feeds, powering a draw-and-search function, enabling virtual home visits, and providing smart search for local points of interest. This modernization effort resulted in PropertyPal building a massive base of loyal customers, accelerating online sales, and completely digitizing the property search journey. The partnership with Web Geo Services helped establish PropertyPal as a technological leader, driving user engagement across a platform that now averages 1.6 million monthly users in a country of only 1.8 million people.

PropertyPal

Lana Richardson

Marketing Manager