Case Study: Argos achieves 60% mapping cost reduction with Web Geo Services and Google Maps Platform

Argos chose to switch from Bing Maps to the Google Maps Platform

Argos, a leading UK digital retailer, faced the challenge of optimizing mapping costs and creating a seamless journey for customers moving from online browsing to in-store collection. They partnered with Web Geo Services to migrate from Bing Maps to the Google Maps Platform, aiming to modernize their search experience and eliminate lost sales from out-of-stock items.

Web Geo Services implemented the Google Maps Platform, utilizing the Maps JavaScript API to overhaul Argos's web-to-store strategy. This included optimizing the store locator and integrating real-time inventory mapping into in-store kiosks. The solution led to a 60% budget reduction, a 12% decrease in store locator bounce rates, and secured over 1,000 additional weekly orders, significantly boosting omnichannel sales.

Argos

Rob Sargent

Senior Lead Digital Product Manager