Case Study: Accor enhances global hotel search and booking with Web Geo Services and Google Maps Platform

Accor improves hotel search for 12 million monthly visitors with Web Geo Services

The customer Accor, a global hospitality leader with over 5,600 hotels, faced the challenge of enhancing the search experience for its 12 million monthly visitors. Their goal was to streamline the process to increase guest conversions by moving beyond simple city-based results. They partnered with vendor Web Geo Services to leverage the Google Maps Platform and Google Cloud services.

Web Geo Services implemented a centralized, high-performance search platform utilizing Google Maps APIs and Cloud infrastructure. The solution provided global search functionality with high-precision location data and autocompletion. The results included more relevant hotel searches, a faster and more efficient user journey, and expanded coverage to worldwide locations instead of just main cities.

Accor