Case Study: DNA Software improves PCR assay sales and usability with Web Ascender

DNA Software

Web Ascender partnered with DNA Software, a developer of advanced PCR assay testing tools, to address the challenge of modernizing their digital presence. The client needed two websites that could clearly showcase their complex scientific innovations, educate their audience, and provide a seamless eCommerce experience for purchasing assays and accessing software tools, all while building trust and reinforcing their market leadership.

Web Ascender designed and developed intuitive websites for both DNA Software and PCRassays, creating a cohesive digital ecosystem. The solution included a secure client login portal, an integrated online store, and content structured to explain complex technology. This was supported by SEO and digital marketing strategies. The results included a significantly improved user experience and a measurable 3.6x increase in website visitors in 2025 compared to 2024.

DNA Software