Case Study: BS&A Software modernizes its website and recruiting presence with Web Ascender

BS&A Software Digital Marketing Case Study

BS&A Software, a company that builds financial and HR software for local governments, faced the challenge of managing an aging DNN website that needed to serve multiple functions for customers, prospects, and job seekers. They partnered with Web Ascender to stabilize the site and develop a path forward, ultimately migrating it to WordPress.

Web Ascender implemented a comprehensive solution that included a full WordPress redesign, a password-protected Learning Center for customers, content and SEO for all product lines, a new recruiting brand, and integrations with tools like Salesforce and HubSpot. The outcome was a modern, multi-functional website that provides clear product information for prospects, easy training access for customers, and an engaging careers section for job seekers. This long-term partnership has provided BS&A with a stable and effective web presence supported by Web Ascender's managed hosting and ongoing support.

BS&A Software