Case Study: The Franchise Consultant achieves scalable, cost-effective CRM management with Web Alliance

The Franchise Consultant cuts CRM costs from £30,000 a year to half that with Web Alliance

The Franchise Consultant was using an off-the-shelf CRM called Lead-Handler, which lacked specific functionalities and became cost-prohibitive at £1,200 per year for each new franchisor. As their portfolio grew to over 30 franchisors, their annual costs rose to an unsustainable £30,000. They engaged Web Alliance to develop a bespoke CRM solution to address these challenges.

Web Alliance built a completely custom and scalable CRM system tailored to the client's workflow. The new system allowed for unlimited franchisors without extra cost and introduced a suite of new features. The solution was implemented for approximately half of their previous annual expenditure, providing significantly improved value and functionality.

The Franchise Consultant