Case Study: Imperial Corporate Events achieves cloud-based back-office automation with Web Alliance’s bespoke CRM

Imperial Corporate Events replaces aging ACT system from 2002 with Web Alliance cloud CRM

Imperial Corporate Events, a UK-based corporate events agency, was facing significant operational challenges due to their outdated Microsoft ACT software from 2002. The system was unstable, frequently crashing under heavy data volumes, and became unsupported. They required a new, cloud-accessible solution to achieve full back-office automation and approached Web Alliance for a bespoke CRM system.

Web Alliance designed and implemented a completely bespoke CRM system tailored to the client's workflow across all departments. The solution featured integrations with Outlook and Sage 200, comprehensive custom reporting, and secure cloud accessibility from any device. This new system provided Imperial Corporate Events with a stable, end-to-end platform that eliminated the need for external software, enabling seamless operations and achieving their goal of complete back-office automation.

Imperial Corporate Events