Case Study: Tinuiti achieves 46% more leads for JES with WeatherAds

Tinuiti increases leads for restoration client JES with intelligent weather triggers for Search

Tinuiti, a digital marketing agency, was tasked with helping its client JES, a foundation repair and basement waterproofing company, leverage weather to gain a competitive edge on paid search. Their challenge was that demand for JES's services surged during heavy rainfall, and they needed a way to capitalize on these weather-driven opportunities to generate more leads efficiently.

The agency used WeatherAds to implement an automated solution. Tinuiti created rules to increase search bids 24 hours before, during, and 24 hours after periods of rain. They also tested weather-specific ad copy. With WeatherAds, Tinuiti achieved a 46% increase in conversion volume, an 18% higher conversion rate, and a 3% reduction in cost per lead for their client.

Tinuiti

Michelle

Sr. Specialist Paid Search