Case Study: Donatos Pizza reduces CPA by 46% with WeatherAds

The Shipyard reduces CPA by 46% for Donatos Pizza with WeatherAds

The Shipyard, a marketing consultancy, faced the challenge of optimizing paid social campaigns for its client Donatos Pizza. They needed to serve relevant ad messaging based on weather conditions, a key factor in consumers' decisions to order food delivery. To accomplish this, they used the weather marketing platform from WeatherAds.

WeatherAds provided a solution by enabling dynamic, real-time weather-triggered ad delivery across Facebook and Instagram. The Shipyard created distinct ads for sunny, rainy, and snowy scenarios, and used WeatherAds to sync dynamic weather triggers to each set. This strategy resulted in a 46% lower cost per acquisition (CPA) for the weather-triggered campaigns compared to their standard messaging.

The Shipyard