Case Study: The Ice Co° boosts Facebook and Instagram engagement with WeatherAds

The Ice Co° heat up engagement on Facebook & Instagram with WeatherAds

The Ice Co°, a leading European manufacturer and supplier of ice, faced a challenge in capitalizing on the UK's unpredictable summer weather. They identified that sales spiked only during specific conditions: when the temperature was above 20°C and sunny, but found it difficult to target their social media advertising to these precise moments. They partnered with WeatherAds to implement a solution.

Using the WeatherAds platform, The Ice Co° triggered their Facebook and Instagram campaigns only when the targeted weather conditions were met in specific UK regions. This weather-targeted strategy allowed for highly relevant hot-weather messaging. WeatherAds helped The Ice Co° achieve a reduced cost per thousand people reached and a higher engagement rate on their social adverts.

The Ice Co°

Jessica Wilsdon

The Ice Co.