Case Study: The Dolfinarium achieves 260% higher CTR with WeatherAds

The Dolfinarium gets 260% higher CTR in Display campaign with WeatherAds

The Dolfinarium, a large marine mammal park in the Netherlands, faced the challenge of manually adapting its display advertising to the country's changeable weather. Their marketing agency, Red Online Marketing, sought an automated solution from WeatherAds to activate ads based on weather forecasts, aiming to increase click-through rates.

WeatherAds implemented a solution that created four distinct weather scenarios, each with tailored creative and ad copy. This strategy resulted in an impressive 260% year-over-year increase in CTR, far exceeding the 25% target. The campaign delivered nearly 3.5 million impressions and over 18,500 clicks while saving the agency hundreds of manual work hours.

Dolfinarium

Cathelijne Benckhuijsen

Manager Marketing & Sales