Case Study: Semetis drives store footfall for Brico with WeatherAds

Semetis drives instore footfall for DIY chain Brico using thermally-activated ads on Social, Display and YouTube

Semetis, a Belgian digital advertising agency, faced the challenge of promoting weather-sensitive air treatment products for their client, Brico, a DIY retail chain. The key obstacle was aligning ad spending with periods of high demand, which were directly correlated to hot weather, to efficiently drive both online traffic and in-store footfall.

The vendor, WeatherAds, implemented a solution using thermally-activated ads on YouTube, Google Display, and Meta. They created automations to activate consideration and conversion campaigns only in Belgian geos where real-time or forecasted temperatures exceeded 25°C. This strategy by WeatherAds yielded significant results, including an increased click-through rate, a lower cost per session, higher session times, reduced bounce rates, and confirmed very strong in-store sales during heat waves.

Semetis

Juliette Ten Hoorn

eBusiness Consultant