Case Study: TreEscape drives more bookings with WeatherAds temperature-triggered ads

Outdoor adventure park drives bookings via temperature triggered ads on Google Display & Meta

nxtConcepts, a marketing agency for the travel and tourism industry, was challenged to drive bookings for their client TreEscape, an outdoor adventure park. The challenge was to target audiences in New York and New Jersey based on favorable weather forecasts to increase attendance, as the park's business is heavily reliant on warm, sunny conditions.

Using WeatherAds, nxtConcepts implemented automated rules on Google Display and Meta. The WeatherAds platform activated specific ad sets whenever a sunny 3-day forecast was predicted, dynamically turning the ads on and updating the creative to reflect the positive weather. This solution from WeatherAds resulted in a higher click-through rate on Display and a 50% lower cost per click on social media, leading to an improved return on ad spend.

nxtConcepts