Case Study: Ordnance Survey achieves 144% higher ROI with WeatherAds

Ordnance Survey increases ROI by 144% via Facebook App Installs with WeatherAds

Ordnance Survey, Great Britain's national mapping agency, faced the challenge of increasing engagement and generating higher conversion rates for its premium outdoor mapping app. Partnering with their agency, Hunterlodge, they turned to WeatherAds to execute a weather-activated campaign, as weather is a key factor in driving downloads for an app focused on hiking and outdoor exploration.

WeatherAds implemented a solution using its multi-location automation to create separate ad triggers for sun, rain, frost, and cloud conditions on Facebook and Instagram. This weather-targeted strategy delivered exceptional results, including an 89% higher click-through rate and a 59% lower cost per purchase. Most significantly, the campaign orchestrated by WeatherAds achieved a 144% higher return on investment for Ordnance Survey.

Ordnance Survey