Case Study: Quixx boosts awareness in Indonesia with WeatherAds

Leveraging WeatherAds to Boost Quixx Sore Throat Spray Awareness in Asia

The advertising agency I-DAC Indonesia, working for customer Quixx, sought a unique way to promote the Quixx Sore Throat Spray during its launch in Indonesia. Their challenge was to dynamically target individuals in areas affected by poor air quality, as the product soothes throat irritation caused by pollution.

Using the WeatherAds platform, I-DAC implemented a solution with automated ad triggers based on real-time and forecasted Air Quality Index data. This WeatherAds-powered strategy resulted in a 768% increase in impressions over their target and a 0.87x lower cost per impression, successfully driving significant awareness for the product.

Quixx

Delia Adinda Ramadhani

Ads Operations Lead