Case Study: AKvertise achieves lower CPL on Facebook for Indow Windows with WeatherAds

Indow Windows achieves 40% lower Cost Per Lead on Facebook with WeatherAds

AKvertise, a boutique marketing agency, faced the challenge of expanding reach and generating cost-effective leads for its client Indow Windows, particularly targeting homeowners affected by cold weather. Their goal was to increase brand awareness among new prospects and re-engage past website visitors with relevant, timely ads. They utilized WeatherAds to implement a weather-triggered advertising strategy on Facebook.

WeatherAds enabled the agency to target ads to specific US zip codes experiencing temperatures below 35 degrees Fahrenheit for prospecting and to apply the same weather parameters to retargeting campaigns. This solution delivered exceptional results for AKvertise, including a significant increase in click-through rate and lead volume. Most notably, the retargeting campaign achieved a Cost Per Lead that was 40% lower than the goal, dramatically improving campaign efficiency and ROI for their client.

AKvertise

Akvile DeFazio

Founder