Case Study: Havas Media boosts Kia CTR by 3X with WeatherAds

Havas increases CTR by 3X for KIA with WeatherAds for DV360

Havas Media, the programmatic trading desk for the Havas Media Group, faced a challenge for their client Kia. They needed to inject contextual relevancy into their display ads by dynamically changing the creative based on a viewer's real-time local weather conditions to promote various car models and encourage test drive registrations. They partnered with the weather activation platform WeatherAds to implement this solution.

WeatherAds provided a plug-and-play solution integrated with Display & Video 360, enabling location-specific ad delivery. They created dynamic creative templates with messaging and artwork for different weather scenarios. The campaign performed extremely well, achieving a click-through rate that was three times above the market average and significantly increasing traffic to the landing page, leading to it becoming an ongoing initiative for Kia.

Havas Media

Istvan Kiss

Head of Programmatic