Case Study: Harmelin Media achieves a 50% reduction in cost per conversion with WeatherAds

Harmelin deploys weather adaptive search campaign for automotive client Pylon

Harmelin Media, a full-service advertising agency, was challenged with managing a paid search campaign for their automotive client Pylon, a manufacturer of Michelin wiper blades. Pylon's sales were highly dependent on weather conditions, with demand surging during rain or snow but dropping during sunny periods. Harmelin needed a powerful and cost-effective tool to automate bids based on real-time weather to capitalize on these moments.

Using the WeatherAds platform, Harmelin implemented automated bidding rules for the search campaign. They configured WeatherAds to aggressively raise bids in US locations experiencing rain or snow and to decrease them during sunny weather. This solution from WeatherAds led to an immediate reduction in the average cost per conversion, achieving a massive 50% improvement. The campaign also contributed to year-over-year increases in Pylon's in-store sales.

Harmelin Media