Case Study: Caviar boosts food delivery orders with WeatherAds

Caviar leverage WeatherAds to boost on-demand online food delivery orders

Caviar, a premium on-demand food delivery service, faced the challenge of optimizing its advertising to capitalize on the increased customer demand that occurs during bad weather. Their digital agency, 3Q Digital, partnered with the vendor WeatherAds to implement a strategy for their Google Search campaigns to gain a competitive advantage during these key moments.

WeatherAds provided the solution by enabling the creation of weather-targeted filters that applied positive bid modifiers specifically for periods of heavier rainfall. This allowed Caviar to bid more aggressively and outrank competitors when demand was highest. By using WeatherAds, the campaign achieved a 36% increase in conversion volume, a 5% increase in CTR, and a 3% improvement in average search ad position.

Caviar