Case Study: Big Ass Fans improves click-through and conversion rates with WeatherAds

Big Ass Fans improves click-through & conversion rates on Google and Meta with WeatherAds using thermal triggers

Big Ass Fans, a major manufacturer of large industrial and residential fans and evaporative coolers, faced the challenge of aligning its diverse product lineup with audience demand, which was heavily dependent on localized weather conditions. Their goal was to increase ad relevance and return on ad spend across their digital channels by leveraging real-time thermal data, which led them to partner with the vendor WeatherAds.

Using the WeatherAds platform, Big Ass Fans implemented Multi-Location Automations to apply granular temperature-based targeting across the entire US market on Google and Meta. This solution involved setting automated rules to activate weather-relevant ads, such as promoting cooler ads when temperatures rose above a specific threshold. The results included increased click-through rates, above-average conversion rates, and a significant reduction in wasted ad spend.

Big Ass Fans

Tracie Miller

Director of Digital Strategy & Execution