Case Study: Basis Technologies boosts ad relevance with weather-based personalization using WeatherAds

Basis boosts ad relevance for automotive battery company with at-scale weather-based personalization for Facebook & Instagram

The customer, Basis Technologies, an advertising technology and services company, faced a challenge for their client, a multinational automotive battery company. They needed to create a scalable campaign on Facebook and Instagram that could instantly trigger ads in specific locations experiencing extreme hot or cold weather, the precise conditions that drive demand for car batteries. To achieve this, they turned to the vendor, WeatherAds.

WeatherAds provided the solution by enabling Basis to target 14 DMAs across the US, activating ads in the moment when extreme temperatures were forecast. The ads, which featured weather-relevant creative, would run for up to three days following the event. This strategy from WeatherAds allowed Basis to build significant reach with a highly personalized and scalable campaign, which the client found impressive for its ability to target based on specific, real-time weather triggers.

Basis Technologies

Courtney Shaw

Paid Social Account Manager