Case Study: Amnet boosts reach by 46% and cuts CPM by 50% with WeatherAds

Amnet taps into real-time weather signals in Programmatic Display campaign for Heineken

Amnet, Dentsu Aegis Network's specialist programmatic group, was challenged with supporting sales of Heineken's Maes beer over the summer. Their objective was to increase brand awareness by delivering a programmatic display campaign with creative that was relevant to real-time weather conditions. To accomplish this, they turned to the weather sync technology from WeatherAds.

WeatherAds provided an intuitive platform that integrated directly with Display & Video 360, allowing Amnet to apply rule-based weather triggers to their campaigns. This solution dynamically served "good weather" creatives when it was warm or sunny and "bad weather" ads when it was cold or rainy. The campaign executed with WeatherAds exceeded its reach objective by 46% and achieved a nearly 50% reduction in cost-per-thousand impressions (CPM), while also improving other key performance indicators.

Amnet