Case Study: McCain Foods achieves 200% higher engagement with WeatherAds

Amnet India increases engagement rate by 200% through moment-based targeting for McCain Foods in partnership with WeatherAds

McCain Foods, a global leader in the frozen food industry, sought to drive relevance for its snack products by capitalizing on India's monsoon season, a time when consumption habits change with the unpredictable weather. Their challenge was to deliver personalized, dynamic messaging to female consumers that was activated specifically during rainfall. The vendor, WeatherAds, provided its moment-based targeting service to meet this objective.

WeatherAds implemented a solution that used real-time weather data and a two-way API integration to trigger ads only during rain events, while also personalizing the creative with location and live temperature data. This strategy, executed in partnership with Amnet India, resulted in a remarkable 200% increase in click-through rates and a 73% lower cost-per-click. The campaign also generated a 27% incremental reach for the McCain Foods brand.

McCain Foods

Mohit Kumar

Head of Media