Case Study: AKQA increases CTR and CVR with WeatherAds weather activations

AKQA Increases CTR & CVR on Facebook with weather activations for Woolrich

AKQA, a global digital design agency working with client Woolrich, faced the challenge of leveraging real-time weather to drive demand for outdoor apparel on social media. They needed a marketing partner to execute a campaign that would deliver dynamic ads featuring localized weather conditions and product recommendations across key European cities on Facebook and Instagram.

The vendor WeatherAds provided the solution by creating a custom setting within its platform for this specific use case. Using the WeatherAds dashboard, AKQA deployed highly targeted weather-activated ads. The campaign resulted in a significant increase in both click-through rates (CTR) and conversion rates (CVR) compared to their benchmarks, successfully meeting the client's objectives.

AKQA

Sara Giliberto

Media Advertising Specialist