Case Study: Frich's Hotel Chain reduces OTA reliance and boosts direct bookings with Planet

How Frich’s in Norway centralised their tech-stack to provide a unified guest experience

Frich's Hotel Chain, a hotel group based in Norway, faced challenges with outdated systems that hindered booking management and check-in processes. This technology created inefficiencies and communication gaps, a problem that grew as the company expanded. To secure future growth, Frich's sought a robust, integrated Property Management System (PMS) from a single partner, Planet.

Planet provided a comprehensive suite of solutions, making its PMS the central hub for reservations and integrating it with a central Booking Engine. The vendor also implemented payment solutions, a Task Manager, and partner kiosks for self check-in. As a result, Frich's significantly boosted direct bookings and reduced reliance on online travel agencies by 50%, saving millions of NOK annually. This modernization streamlined operations, enhanced the guest experience, and supported substantial business growth.

Frich's Hotel Chain

Ole Volden-Sandersen

Quality & Operations Manager