Komodo
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Case Study: Visit Singapore drives 52M+ impressions with Komodo's TikTok Journey campaign
A Komodo Case Study
Visit Singapore drives 52M+ impressions with Komodo
Visit Singapore sought to reach Australian and New Zealand travelers to reposition their destination as more than just a stopover and appeal to Gen Z and Millennial tourists. The vendor Komodo addressed this challenge through an innovative platform combining content production, influencer campaigns, and social media management.
Komodo created "The Journey," a world-first platform where six top creators competed in tourism challenges during a seven-day adventure in Singapore. The solution leveraged creator-led content, gamification, and TikTok-native tactics to drive massive engagement. The campaign generated over 52 million impressions, 3.9 million engagements, and an earned media value of $22.5 million, successfully showcasing the destination and driving tourism.
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