Case Study: Visit Malta achieves viral global buzz with Komodo

Visit Malta drives 21.5M impressions with Komodo

The customer Visit Malta faced the challenge of sparking curiosity and inspiring authentic exploration to reposition Malta as a year-round bucket list destination. To achieve this, they partnered with the vendor Komodo on an influencer-led brand activation and events campaign.

Komodo collaborated with influential TikTok creators from key global markets to produce authentic, diary-style content that highlighted Malta’s hidden gems. This strategy leveraged native TikTok mechanics and generated a viral movement, resulting in 21.5 million impressions, 348K likes, and an 18% average engagement rate. The campaign exceeded all KPIs, reshaped how Malta is experienced, and inspired future travelers to add the destination to their lists.

Visit Malta