Case Study: Visit Jamaica boosts awareness, engagement, and revenue with Komodo influencer activation

Visit Jamaica drives 10m impressions with Komodo

Visit Jamaica faced the challenge of increasing awareness and needed to expand its reach to directly target new consumers while driving engagement to increase sales and bookings. To address this, they partnered with vendor Komodo for an integrated influencer activation and content production campaign.

Komodo's solution was to host nine influencers over six days in partnership with the fashion brand Boohoo, leveraging aligned marketing strategies to create fresh content. This campaign generated 10 million impressions, a 14% engagement rate, and £72k in revenue for Visit Jamaica. Komodo successfully executed this influencer activation to drive social growth and spark engagement.

Visit Jamaica