Case Study: TUI Lakes achieves 10.7M impressions with Komodo

TUI Lakes drives 10.7M impressions with Komodo

The customer TUI Lakes faced the challenge of creating Instagram content to highlight the diverse experiences and personalized aspects of their Lakes & Mountains holidays. They partnered with the vendor Komodo to execute an influencer campaign for this project.

Komodo's solution involved capturing engaging, diary-style content with influencers Josie and Ryan, who utilized interactive Instagram Stories to demonstrate TUI's offerings. The campaign generated 10.7 million impressions, 2.9 million engagements, and an Earned Media Value of £235,000. Komodo effectively showcased the holiday experience through authentic influencer collaboration, producing 69 pieces of content and significantly raising awareness for the brand.

TUI Lakes