Case Study: Shosai achieves a sold-out pre-sale launch with Komodo

Shosai drives 78x ROI and 15,000 Instagram followers with Komodo

Komodo partnered with Shosai, a fashion label founded by Australian rugby player Quade Cooper, to tackle its go-to-market launch challenge. The brand's mission was to generate significant hype for its first collection release and achieve a complete sell-out during the pre-sale period.

The solution implemented by Komodo utilized its internally developed brand launch roadmap. This process involved running a high-intent giveaway to drive traffic to a branded landing page, successfully building a substantial email subscriber list. Komodo's strategy resulted in over 9,200 email subscribers, a gain of more than 15,000 Instagram followers, and an impressive 78x return on investment for the Shosai launch campaign.

Shosai