Case Study: Selfie Leslie boosts global brand awareness and sales with Komodo

Selfie Leslie drives $675K in sales with Komodo

The US-based brand Selfie Leslie faced the challenge of expanding its presence in Australia by reinforcing its identity to new audiences. To achieve this, they partnered with Komodo to execute an impactful influencer campaign designed to leverage key fashion leaders, enhance brand awareness, and ultimately drive sales.

Komodo implemented a comprehensive influencer campaign over three months, engaging a mix of Australian and US-based micro and macro influencers to create engaging haul content. This strategy drove traffic to the Selfie Leslie site through exclusive discounts tracked via affiliate codes. The solution successfully generated over 8 million impressions, 270,000 engagements, and drove $675K in sales, demonstrating a significant measurable impact for the brand.

Selfie Leslie