Case Study: Rimmel drives buzz for Thrill Seeker Mascara with Komodo’s The Roast Room pop-up

Rimmel sparks 2.9M+ impressions with Komodo

The cosmetics brand Rimmel partnered with the agency Komodo to drive awareness for their new Thrill Seeker Mascara in its unique cappuccino shade. The challenge was to create excitement and social buzz around this specific product launch in a crowded market.

Komodo created "The Roast Room," an immersive pop-up experience that fused beauty with coffee culture. The solution included coffee-inspired food, cocktails, and interactive branded moments. This multi-sensory event successfully generated significant memorability and social content, resulting in 398 pieces of content, over 2.9 million impressions, and an earned media value exceeding $461,000.

Rimmel