Case Study: Puma drives awareness for Palermo Vintage MCFC with Komodo

Puma drives 423k impressions with Komodo

The customer Puma partnered with the vendor Komodo on an influencer marketing campaign to drive awareness for its Palermo Vintage footwear and foster a sense of community.

Komodo strategically selected nano- to mid-tier influencers whose audience interests aligned with the campaign's goals. The influencers created organic content at a Manchester City match, sharing 35 Instagram Story frames and dedicated posts. This solution delivered 423k impressions, 202k engagements, and an earned media value of £26k for Puma.

Puma