Case Study: PrettyLittleThing drives localized Australian fashion content with Komodo

PrettyLittleThing launches the world’s first drone-captured fashion campaign with Komodo

Prettylittlething engaged Komodo to develop and execute localized content plans specifically tailored for the Australian market. Their challenge was to create seasonally relevant content that resonated with the local audience to support the brand's continued growth and expansion there.

Komodo's solution focused on creating highly localized content by strategically partnering with Australian talent and producing assets for web, social media, OOH, and television. They captured content in aspirational locations and, notably, executed the world's first global fashion campaign using exclusively drone-captured footage during COVID-19. Komodo successfully navigated social restrictions to deliver high-quality, engaging content for the brand.

PrettyLittleThing