Case Study: Penhaligon's achieves global fragrance buzz with Komodo

Penhaligon's drives 19.6m impressions with Komodo

The luxury fragrance brand Penhaligon's faced the challenge of creating a unique global activation to launch their latest fragrance, 'AlUla', from their Incense Trade Route collection. They partnered with the vendor Komodo to produce this brand activation and event.

Komodo executed a three-day immersive trip for 25 influencers in the AlUla region of the Arabian desert. The solution included perfume workshops, hot air balloon rides, and explorations of heritage sites to generate captivating content. The results for Komodo's campaign were 19.6 million impressions, a 1.93% engagement rate, and an earned content value of £365.1k.

Penhaligon's