Case Study: Michael Kors boosts reach and engagement with Komodo's influencer activation

Michael Kors drives 68.8M impressions with Komodo's 007 capsule collection activation

Michael Kors tasked Komodo with leading an influencer activation campaign for their 007 capsule collection. The challenge was to promote the new collection and cement the brand's status through an elevated experiential activation.

Komodo executed a solution that involved taking six high-profile influencers to Iceland. This trip generated a massive amount of paid and organic social coverage. The results for Komodo's campaign were 68.8 million impressions, 61.4 million engagements, and 255 content pieces, achieving a 13.9 million reach while successfully promoting the collection.

Michael Kors