Case Study: MAC Cosmetics achieves standout Halloween event engagement with Komodo

MAC Cosmetics executes global Halloween event in under 3 weeks with Komodo

The customer, MAC Cosmetics, faced the challenge of executing a last-minute theme change for their global Halloween event, requiring the entire production to be organized in under three weeks. The vendor, Komodo, was tasked with handling the event production.

Komodo's solution involved creating a fully produced venue with a branded makeup room, live body paint artists, a themed show, and a sponsored bar. The vendor amplified the event's reach with a billboard, a photobooth, and a social competition. This resulted in 350 attendees, 10.2 million impressions, and £1.9 million in earned revenue, greatly impressing the client.

MAC Cosmetics