Case Study: JS Health boosts skincare launch awareness with Komodo

JS Health launches skincare with Komodo across TV, outdoor, and social

JS Health faced the challenge of generating awareness for its entry into the skincare market. The company needed a comprehensive cross-platform content campaign for TV, outdoor, and social media to effectively launch its new range. Komodo was initially brought on to create assets but was soon tasked with planning the entire 360 marketing campaign, covering messaging, tone, and imagery.

Komodo's solution involved placing the JS Health community at the heart of the campaign, featuring passionate customers to showcase the skincare range. They created emotive content that highlighted the beauty of the soul while demonstrating the product's effective results. The vendor successfully generated a series of assets for outdoor placements, TV commercials, and social media, placing a massive spotlight on the product's release.

JS Health