Case Study: Glaze Hair achieves 7.7m impressions with Komodo influencer campaigns

Glaze Hair drives 7.7m impressions with Komodo

Glaze Hair, a beauty brand, faced the challenge of launching its new High Shine Highlights product range. They partnered with the vendor Komodo to execute a three-month influencer ambassador program. The goal was to leverage mid-sized influencers to promote the product launch consistently across the UK and US markets.

Komodo's solution was to partner with 16 influencers to create authentic content for TikTok, Reels, and Instagram Stories. This content documented the influencers' experiences with the product, effectively showcasing its features. The campaign dramatically exceeded its targets, achieving 226% of its projected delivery. The results included 7.7 million impressions, 643,000 engagements, and an earned media value of $510k.

Glaze Hair