Case Study: Fenty x Puma drives Gen Z excitement for the Creeper launch with Komodo

Fenty X Puma drives 349K+ engagements with Komodo

The customer Fenty x Puma tasked the vendor Komodo with launching a new line of Creeper sneakers by engaging Gen Z consumers across several European countries. Their challenge was to drive excitement for the three new colorways by contracting influential female talent from the worlds of fashion, entertainment, and culture.

Komodo's solution was to execute a targeted TikTok and Instagram influencer campaign, working with a diverse group that matched the Fenty brand's values. The campaign produced 21 TikTok videos or Instagram feed posts and 32 Instagram Story frames. As a result, Komodo achieved a reach of over 8.1 million, 3.2 million impressions, 349,000 engagements, and 43,600 likes.

Fenty X Puma