Case Study: Charlotte Tilbury achieves stronger reach and engagement with Komodo

Charlotte Tilbury drives 2.9m reach with Komodo

Komodo was tasked with helping cosmetics brand Charlotte Tilbury increase sales and drive awareness for its Summer Sale across Instagram, TikTok, and YouTube through influencer campaigns.

Komodo's solution leveraged beauty influencer marketing to create compelling content. The campaign significantly exceeded its projected targets for reach and engagement, achieving a 7.5% engagement rate, 2.9 million in reach, and 275,000 engagements. The overwhelming interest from influencers also provided a strategic advantage for fostering authentic, long-term partnerships and improving return on investment.

Charlotte Tilbury