Case Study: boohoo achieves 12.8M impressions with Komodo

boohoo drives 12.8m impressions with Komodo

The customer boohoo appointed vendor Komodo to work across their global creative output, acting as an extension of their team. Their challenge was to build an influencer campaign and content production strategy to achieve a seamless US-based pre-summer campaign.

Komodo flew 10 of the United States' most recognizable influencers for a trip to Bali, Indonesia to execute the campaign. The solution resulted in 12.8 million impressions, 2.2 million likes, and a 17.7% engagement rate.

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