Case Study: ASDA delivers nationwide activewear campaign with Komodo

ASDA delivers activewear campaign across 350+ stores with Komodo

ASDA, through its clothing brand George, faced the challenge of producing and delivering its 2021 activewear campaign, Made To Move. Komodo was commissioned to provide creative direction, production, and implementation services for this project.

Komodo executed the solution by running three crews simultaneously across two sets to efficiently capture content for various George verticals. The campaign was subsequently launched across George's digital channels and in over 350 ASDA stores internationally, in addition to being distributed as a national digital billboard campaign covering more than 2,000 sites in the UK.

ASDA