Case Study: Siemens advances customer-centric decision-making with FLUID’s Customer Heartbeat

Siemens launches Customer Heartbeat in 2-week sprints with FLUID

The customer, Siemens, a global tech giant, faced the challenge of fostering customer-centricity and breaking down internal silos across its highly matrixed organization of over 300,000 employees. To keep customers at the core of its decision-making, Siemens partnered with vendor FLUID to develop the Siemens Customer Heartbeat application.

The solution implemented by FLUID was a responsive, web-based application designed to crowdsource customer insights across the entire Siemens enterprise. Following an agile approach with two-week sprint cycles, FLUID delivered an MVP and subsequent beta, creating a knowledge hub and community that gathers collective customer statistics and encourages company-wide, customer-centric conversations and decision-making.

Siemens