Case Study: Siemens enables employee ownership culture with FLUID’s MyShare platform

Siemens enables 300,000 employees to own shares with FLUID

The customer, Siemens, faced the challenge of creating a global platform to foster an ownership culture among its 350,000 diverse employees worldwide, who had varying levels of accessibility and financial literacy. FLUID was engaged to design a user experience that could effectively communicate the complex topic of equity compensation to this broad audience.

FLUID designed and implemented a customized, omnichannel platform called MyShare. This solution provided a unified, intuitive portal for employees to access information and manage their equity plans. As a result of FLUID's work, over 90% of Siemens employees became shareholders, making them the company's second-largest owner group. The platform successfully scaled to over 300,000 users and is available in eight languages.

Siemens