Case Study: Konica Minolta prepares for the digital future with FLUID

Konica Minolta builds a digital workplace roadmap with FLUID

Konica Minolta, a leading manufacturer of office printers and a global leader in workplace IT, faced the fundamental challenge of adapting its business model for growth in new digital markets as the workplace became increasingly digitized. Partnering with vendor FLUID, they embarked on a digitization strategy to navigate this shift.

FLUID introduced a UX-driven approach and mindset to help Konica Minolta transform from an IT manufacturer to an IT service provider. Through innovation research and co-creation workshops, FLUID helped build customer empathy, identify new business opportunities, and establish an agile, user-centered innovation process. This Lighthouse Project successfully created a roadmap for new digital services and was used to align Konica Minolta's global employees on the new strategy.

Konica Minolta