Case Study: Gigaset creates a stylish rugged outdoor smartphone with FLUID

Gigaset launches the GX6 outdoor smartphone with FLUID

Gigaset, a classic German brand, engaged design consultancy FLUID to develop a new overarching design strategy and language for its outdoor smartphone portfolio. The challenge was to create an elegant yet robust consumer device tailored for active users, merging the brand's heritage with the needs of the rugged market.

FLUID implemented a solution that balanced style with durability, resulting in the GX6 outdoor smartphone. A key design element was the introduction of a "Signature Circular Element" on the back, which reflected Gigaset's heritage from its desktop phones. The robust and weather-resistant GX6 successfully set itself apart in the market and was subsequently awarded the Plus X Award.

Gigaset