Case Study: Gigaset Communications conquers the outdoor smartphone market with FLUID

Gigaset Communications launches GX4 with FLUID

Gigaset Communications engaged FLUID to develop an overall design strategy and language for its new outdoor smartphone product portfolio. The challenge was to design the first Gigaset-branded mobile outdoor phone, the GX4, which needed to reflect the brand's German heritage while meeting the demands of the rugged and active target market.

FLUID created a design that clearly expressed the Gigaset brand and marked a rugged smartphone for an active lifestyle. The solution incorporated a nature-inspired pattern for better grip and durability, reintroduced a signature circular element from the brand's history, and used an orange accent color for key touchpoints. This approach resulted in the GX4, a product that is both highly durable and aesthetically distinct, successfully establishing it as the ultra-rugged device within Gigaset's new outdoor family.

Gigaset Communications